Edible Antics - Having Fun With Food: Wisconsin Goes to the Superbowl, but as a Bratwurst Sausage

Don't these brats look scrumptious? Don't they conjure up images of mouth-watering satisfaction, good times with friends, and of hot, sunny days grilling outside? Don't they shout out all that is right with the world? YES! YES! GIVE ME BRATS! they scream, which is why the marketing department of the New England Patriots has chosen them to be the team's official game food. In a move to reap more profits from loyal fans, the Patriots are sponsoring their "own" line of meats - "four lines of bratwurst, three of sausage, and two of hot dogs", as reported in the Boston Globe. But where does New England get these wonder meats from? - You guessed it, WISCONSIN!!! Now that's a kicker. Our Packers didn't make it to the Superbowl, but our brats sure did!

The Patriots' marketing staff taste-tested 10 varieties of brats from meat suppliers throughout the U.S. They report that, "the new line immediately stood out, said David Wheeler, executive director of food and beverage for Gillette Stadium. "I remember thinking that I loved the flavor," he said, "It was juicy."

These flavorful, juicy brats have been made 'the Old World Way' in Milwaukee, Wisconsin since 1954. Brewers and Bucks fans enjoy them at every game in Miller Park and the Bradley Center. They are even the exclusive sausages sold at the Minnesota Twins baseball games!

And now these brats have been adopted as 'their own' by the New England Patriots. The Patriots will be chowing down on them at their training facility, and their fans will be enjoying them in Gillette Stadium. You can get these brats and other meats made the Old World way from Wisconsinmade.com. Then even though Wisconsin's Packers won't be at your Superbowl party, the taste of Wisconsin will be there.

No doubt the Patriot marketing team has backed a winner by promoting Wisconsin bratwursts, but their fight isn't over. Now they wrestle with creating a winning advertising slogan. You see, New Englanders don't know how to say 'brat'. They typically make it rhyme with 'cat' or call it a spoiled child, 'brat'. Educational advertising is desperately needed.

So don't be surprised if on Sunday, you see some 'Old World' Wisconsinites talking up their 'Brauauauauts' as they pretend to cheer on the Patriots. I'll be looking closely to see if those brats have sauerkraut on them.

Here are some more Superbowl-party food ideas from Wisconsinmade.com:

Nueske's favorite Links Sampler